Services / Speed optimisation
A slow site costs you clients you never see.
We measure where the seconds go, fix them one by one, and show you the difference in numbers. No vague promises — one report before, one after, and the exact list of what we changed.
Why it matters
Someone who lands on a slow website does not complain. They leave, and you never find out they were there. That is why speed is not a technical matter but a commercial one: every extra second of loading cuts into the number of people who get to see what you offer.
Google has been measuring this for years through Core Web Vitals, and uses it in ranking. But the serious reason to fix speed remains the first one: people stay on a site that answers immediately and leave one that makes them wait.
What you get from us
We measure first
A baseline report with Core Web Vitals, real timings and the list of what slows the site down, in order of importance.
Images and media
Modern formats, correct dimensions, deferred loading. This is usually where you gain the most, fastest.
Code and plugins
We remove what is unused, defer what is not urgent, combine what can be combined. Without breaking functionality.
Server and caching
Caching configured properly, compression, modern HTTP. Sometimes the problem is not the site but the hosting — and we say so.
Mobile first
On a phone, on a weak connection, the difference shows. That is where we test, not on the office fibre.
Report afterwards
The same measurements, taken again. You see in black and white what changed and why.
Step by step, no surprises
Baseline, with numbers and causes.
Biggest gain with the smallest risk, first.
One at a time, testing after each step.
Final report and advice on keeping it that way.
Projects in this area
What people ask us
How fast can my site get?
It depends where it starts. A WordPress site loaded with plugins usually drops from five or six seconds to under two. A site that is already decent gains less, but still noticeably. We tell you what to expect after the baseline measurement, before we start.
Does it really matter for Google?
Yes, but it is not the decisive factor. Speed is a tie-breaker: between two equally relevant sites, the fast one wins. The more important reason stays commercial — the visitors who will not wait.
Will you break my site in the process?
We work on a copy and test after every change. Nothing reaches the live site without being verified. If something does not behave, we roll back immediately.
Will I need to change hosting?
Sometimes yes, and we say so directly. Weak hosting sets a ceiling that no optimisation gets past. If that is the case, we show you the measured difference and help you move, without downtime.